Assotech Group, a leading real estate developer, wanted to boost sales for its wide range of properties. They hired Influir Media, our leading marketing agency with a focus on strategy, to come up with and carry out a plan to generate leads and increase conversion rates. This case study looks into how they worked together, what strategies they used, and the impressive results they got.
Assotech Group ranks among the leading real estate developers with a large presence in the Indian market. They provide a diverse range of residential and commercial properties that appeal to various buyer segments. To sustain their growth, Assotech Group sought fresh approaches to generate high-quality leads and boost their sales.
Assotech Group ran into these problems:
(1) Finding Their Target Audience: They struggled to figure out who’d be most likely to buy each type of property they offered.
(2) Getting Good Leads: They had a hard time attracting potential buyers who were serious about making a purchase.
(3) Turning Leads into Sales: They needed to boost how often interested buyers went through with buying.
(4) Checking if Their Efforts Paid Off: They lacked a reliable way to see how well their strategies for getting new leads were working.
Influir Media had an influence on Assotech Group’s lead generation through a full-scale plan. Our approach included:
(1) In-depth knowledge of the target audience to create custom campaigns.
(2) Lead generation across multiple digital channels.
(3) Effective ways to build relationships with potential leads.
(4) Close teamwork between sales and marketing to hand over leads.
(5) Using data to improve the process.
The team-up between Influir Media and Assotech Group brought great results:
(1) More Leads: Big jump in leads for all types of properties.
(2) Better Leads: More leads ready to buy.
(3) Faster Sales: More deals closed and in less time.
(4) Happier Customers: Better experience through custom messages.
(5) Clear Benefits: Showed a good return on money spent to get leads.
The teamwork between Influir Media and Assotech Group shows how well a data-driven lead generation plan can work. Influir Media helped Assotech Group reach its sales goals and boost its market standing. They did this by mixing deep audience sorting focused campaigns, and guiding potential customers along.
