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Digital or online marketing are terms used to describe marketing activities conducted via the internet. Companies connect with prospective clients through a variety of digital platforms, including websites, social media, and search engines. These platforms allow them to send text and multimedia communications.
SEO, or Search Engine Optimization, is the practice of improving a website's visibility on search engine results pages (SERPs). Essentially, it's about making your website easier for search engines to find and understand, so it ranks higher for relevant search terms.
Content marketing is creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It's important because it helps build trust, establishes your business as an expert, and attracts potential customers without being overly sales-focused.
